Last revised: July 10, 2019

Your privacy is important to us. This Privacy Policy (the “Privacy Policy”) governs the use of your Personal Information (as defined below) by National Pen Co., LLC and its subsidiaries and affiliates (excepting subsidiaries and affiliates with a legal domicile outside the United States of America) (collectively, “we,” “us,” or “our”), including, without limitation, in connection with:

  • the website currently located at (excepting any sub-domain on which a different privacy policy is linked) and any other website owned by us upon which this Privacy Policy is linked (collectively, the “Website(s)”); and
  • any other products, services, interactive features, widgets, and resources offered or provided by us such as offline customer service and order fulfillment (all of which are collectively referred to as the “Services”).

This Privacy Policy explains what information we collect about you, how we use or share such information, how to exercise any rights you may have with respect to your information, and the safeguards we have in place to reduce the risk of unauthorized access and use.

Please carefully read this Privacy Policy, which is part of our Terms of Use, before using our Website(s) and/or Services. If you do not agree with the Terms of Use and/or the Privacy Policy, please refrain from using our Website(s), and/or Services. By accessing or using our Website(s) you agree to our use of your information consistent with the Terms of Use and this Privacy Policy.


This Privacy Policy is subject to change. We encourage you to review this Privacy Policy frequently for any revisions or amendments. Such changes to this Privacy Policy will be posted on the Website(s) and will be effective immediately upon posting. You will be deemed to have been made aware of and have accepted the changes by your continued use of the Website(s) or Services.

Contact Us

If you have any questions about our Services or this Privacy Policy, please email us at You may also send us a letter to the following address:

National Pen Co., LLC
Attn: Legal Department
12121 Scripps Summit Dr.
San Diego, California 92131


Personal Information

We collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:

  • Personal Identifiers (e.g., name, IP address, login username & password)
  • Personal Characteristics (e.g., gender, marital status)
  • Contact Information (e.g., mailing address, email address, phone number, fax number)
  • Commercial Information (e.g., shopping and purchase history)
  • Financial Account Information (e.g., credit card number, checking account number)
  • Internet or Other Electronic Network Activity (e.g., browsing history, search history, other information regarding your use of our Website(s) or Services that can be associated with you)
  • Professional or Employment-Related Information (e.g., occupation, employer)
  • Inferences drawn from the above categories of Personal Information that relate to your characteristics and preferences.

To provide the Website(s) and perform the Services offered, we may need to collect and distribute your Personal Information to our trusted business partners who fulfill the services you request. If such information is capable of being personally associated with you, we will treat it as Personal Information, otherwise we will treat it as Usage Data.

Usage Data and Site Activity

We automatically collect information in connection with the actions you take on the Website(s) and in connection with using the Services (“Usage Data”). For example, each time you use the Website(s), we automatically collect the type of web browser you use, your operating system, your Internet Service Provider, the pages you view, and the time and duration of your visits to the Website(s).


Voluntary Disclosure

We may ask you to provide us with Personal Information when you register with the Website(s), make a purchase, and at other times. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Website(s) or Services or we may not be able to fulfill your purchase.


From time to time we, or third parties retained by us, may request Personal Information from you via surveys. Participation in these surveys is completely voluntary and you have a choice whether to disclose Personal Information. The requested information typically includes contact information (such as name and address), demographic information (such as zip code), and product usage and preferences.

Third-Party Data Sources

We collect Personal Information from third-party data sources such as the United States Postal Service and data brokerage companies. This Personal Information may be appended to Personal Information we have already collected from or about you to create a “profile” for you.


We use cookies (a small text file placed on your computer to identify your computer and browser) to improve the experience of the Website(s) and Services, such as saving your preferences from visit to visit to present you with a customized version of the Website. Many web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of the Website(s) or Services may not work if you delete or disable cookies.

We use the following types of cookies:

  • Cookies: Session cookies keep track of you or your information as you move from page to page within the Website(s) and are typically deleted once you close your browser. For example, session cookies allow your online shopping cart to function properly.
  • Persistent Cookies: Persistent cookies reside on your system and allow us to customize your experience if you leave and later return to the Website(s). For example, persistent cookies may allow us to remember your preferences.
  • Advertising Cookies: Advertising cookies are used to learn more about you and advertise products/services that might interest you. For example, if you look at many pens on our Website(s), we may infer that you are interested in pens and send you advertisements about pens.
  • Analytics Cookies: Analytics cookies help us understand how our Website(s) is working and who is visiting our Website(s). Google Analytics is one tool we use, and you can learn more by reviewing Google’s Privacy Policy.

Online Behavioral Advertising

We may work with third-party advertisers, search providers, and ad networks (“Advertisers”) to learn more about you and show you ads or other content that we believe would be relevant to you. Advertisers may collect and use information about your use of the Website(s) or Services as well as other websites and services. These companies may use cookies and other online tracking technologies to collect and use your information. We and/or Advertisers may also append other data to the data collected by Advertisers to create an interest profile of individual users. We try to retain and analyze data in a way that anonymizes it, but it is possible that we may collect or use Personal Information as part of our online behavioral advertising activities. Our Privacy Policy does not cover any use of information that an Advertiser may collect from you. Advertisements may be shown via the Website(s), the Services, or on third-party websites. You can visit the Network Advertising Initiative website at, which offers information about Internet advertising companies and how to opt out of their information collection.

Tracking Pixels and Clear GIFs

We employ software technology that enables us to track certain aspects of a user's visit to the Website(s). This technology helps us better manage content on the Website(s) by informing us what content is effective, how consumers engage with the Website(s), and how consumers arrive at and/or depart from the Website(s). The software typically uses two methods to track user activity: (1) "tracking pixels" and (2) "clear gifs." Tracking pixels are pieces of executable code that are embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers which are embedded in web pages and email messages that track whether or not a user has viewed a particular web page or email message. User activity information may be associated with additional information about a user's session, such as IP addresses and the type of browser used, and Personal Information, if provided by the user.

If you arrive at the Website(s) by "clicking through" from another website, then certain information about you that you provided to that other website, such as the terms you were searching on that led you to the Website(s), may be transmitted to us and we may use it. You should review the Privacy Policy of any website from which you reached the Website(s) to determine what information was collected by that website and for what purpose(s) you agreed that website could use that information. We may retain information about you provided to us by other websites and will only use it in accordance with this Privacy Policy. Such information may be associated with other Usage Data or Personal Information.

Google Analytics Advertising Features

We have implemented certain Google Analytics Advertising Features, including Google Analytics Demographics and Interest Reporting and Remarketing with Google Analytics. We use first-party cookies (such as the Google Analytics cookie), along with other first-party identifiers, third-party cookies (such as the DoubleClick cookie) and other third-party identifiers, not only to improve the site experience for our users, but also to aggregate the characteristics and browsing habits of our users, on an anonymized basis, to provide products and services that are more tailored to our users. We also use these types of cookies and identifiers to improve and target our marketing and remarketing efforts and serve ads based on our users' prior visits to our website.

Social Media Widgets

The Website(s) may include social media features, such as the Facebook, YouTube, LinkedIn, and Twitter widgets. These features may collect information about your IP address and the pages you visit on our site as well as other Personal Information. A cookie may be set to ensure that a feature properly functions. Your interactions with social media features are governed by the privacy policies of the companies that provide them.



We use Personal Information for internal purposes, such as to:

  • Provide you with the Website(s) and Services;
  • Process or complete transactions you requested;
  • Improve the Website(s) and Services, including customization and personalization;
  • Enhance your experience with the Website(s) and Services;
  • Notify you of new products and services via mail, email, telephone, and/or text messaging;
  • Develop and present to you recommendations and advertisements regarding our products and services;
  • Communicate with you about the Website(s), Services, and other matters via mail, email, telephone and/or text messaging; and
  • Compile anonymous information and analyses.


If you provide a testimonial, we may post it publicly on the Website(s) or in other advertising material without notice to you.

Service Providers

From time to time, we may establish a relationship with other businesses that we believe are trustworthy and have privacy practices consistent with ours which may include corporate affiliates (“Service Providers”). We contract with Service Providers to provide certain services to us, including:

  • Online hosting and maintenance;
  • Marketing and promotion design and management;
  • Payment processing;
  • Management of access to services;
  • Data storage and management; and
  • Identity and contact information validation.

We only provide our Service Providers with the information necessary for them to perform these services on our behalf. Each Service Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use or disclosure. Service Providers are prohibited from using Personal Information other than as specified by us.

We share the following types of Personal Information with one or more Service Providers: personal identifiers; personal characteristics; contact information; commercial information; financial account information; internet or other electronic network activity; professional or employment-related information; inferences drawn from the above categories of Personal Information that relate to your characteristics and preferences.

Third-Party Sharing

We do not share your Personal Information with third-party companies to market their products or services to you. Please note that your information may still be shared with certain third parties for transactional purposes such as fulfilling products and services you have requested.

Email Marketing

We may use your Personal Information to market products or services likely to be of interest to you, or to provide you with special offers and opportunities, via email. With respect to commercial email communications from us, you may opt out of these emails via a link in the footer of all commercial email messages.


We recognize the importance of safeguarding the confidentiality of your Personal Information. Accordingly, we employ reasonable administrative, technical and physical safeguards to protect such personal information from unauthorized access, disclosure and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Website(s) we cannot, and do not, guarantee the security of any information you transmit on our Website(s), and you do so at your own risk.


Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. At this time, our systems do not respond to “do not track” signals.


Please be aware that third-party websites accessible through the Website(s), including websites/webpages of affiliated companies that are not domiciled in the United States, may have their own privacy and data collection policies and practices. We are not responsible for any actions, content of websites, or privacy policies of such third parties. You should check the applicable privacy policies of those third parties when providing information through linked websites.


We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders, investigative demands and subpoenas), to protect the safety, property, or rights of ourselves, users, or any other third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with law.


We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with us. If we are merged, acquired or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.


We retain your Personal Information for as long as we have a relationship with you. We also retain your Personal Information for a period of time after our relationship with you has ended where there is an ongoing business need to retain it. This includes retention to comply with our legal, regulatory, tax and/or accounting obligations. We do so in accordance with our data retention policies and applicable law.


The Website(s) are not intended for children under the age of 18 and we do not knowingly collect Personal Information from children under the age of 18. If we become aware that we have inadvertently received Personal Information from a child under the age of 18, we will delete such information from our records.


If you would like to receive access to your transaction information and/or request the correction of inaccurate information, you may do so by calling us at 800-347-7367, sending an email to or sending a written request to the following postal address:

National Pen Co., LLC
Attn: Legal Department
12121 Scripps Summit Dr.
San Diego, California 92131


If you are a resident of California, you have additional rights to access and control your Personal Information.

Right to Know

You have the right to request that we provide you (i) the categories and specific pieces of Personal Information we collected about you; (ii) the categories of sources from which your Personal Information was collected; (iii) the business or commercial purpose for which we collected your Personal Information; and (iv) the categories of third parties with whom we shared your Personal Information. If we sold or disclosed your Personal Information to third parties, you also have the right to request that we provide you (i) the categories of Personal Information we collected about you; (ii) the categories of your Personal Information we sold to third parties; (iii) the categories of third parties to whom we sold your Personal Information; and (iv) the categories of your Personal Information we disclosed to third parties.

Right to Deletion

You have the right to request that we delete any Personal Information we have collected about you. Please understand that we are not required to honor a deletion request if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, comply with legal obligations, or perform other functions permitted by law.

Exercising your Rights to Know, Access, and Deletion

You may exercise your Rights to Know, Access, and Deletion by calling us at 800-347-7367, submitting a request online, or sending an email to Please be specific in your request and provide sufficient information to allow us to locate your Personal Information in our systems based on your request. We may request additional information from you in order to verify your identity or locate your Personal Information. We will respond to your request within 45 days, but we may extend the time for response by an additional 45 days if an extension is reasonably necessary and we inform you of the extension. You may request the same type of information up to two times in a 12-month period.

No Sale of Personal Information

We do not sell your Personal Information to third parties.

Best Value

We make our own products to save you money.

Buy Now, Pay Later

We know you’ll love your order, so we give the option to pay later.

Our Personal Promise

You can order risk-free thanks to our guarantee.